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Branding &

Visual Identity

Build a visual brand for you as an author, a book series, or something entirely different. Expand the story, bring characters to life, broaden your reach/audience, and capture interest with visual storytelling and a compelling look and feel.

You might be thinking, why do I need a brand?

A visual brand is just as important for an author as it is for a Life Coach, Coca-Cola, Guess Jeans, and Marvel. Harry Potter? That's a brand. The purpose of branding is the same for selling books, cars, coaching, a fashion line, or a kind of drink. Artists, writers, and other creatives sometimes don’t want to see their art as a commercial product, but branding is the way to let customers know what they will get before they buy. Known brands are familiar, comfortable, and you trust them.

When you open that can of Coca-Cola you know exactly what it’s going to taste like. When you’re heading out to grab a morning coffee, you see the Starbucks, Coffee Bean, and Peets all within an easy walk... which one do you choose and why?  If you’re looking for a luxury car you’re going to head to the Audi dealership instead of Toyota. When you see that J.K. Rowling or Stephen King book you know what kinds of stories you’ll be reading. Think about the brands you know, love, trust, and go back to again and again. 

Branding is a form of storytelling, so... what's your story?

Please contact me for any questions and other details that you might want to know about for this process.


Creating a Visual Identity — $1,500 USD

Logo, icons, colors, fonts, and maybe even some patterns and textures to create a visual brand for you/your company.

• Brand Research

• 3-6 custom concepts to choose from for a logo
• one alternate mark/icon 
• professional logo files delivered in low res (72dpi), hi res (300dpi), vector and any other file type you need. I'll also include an explanation sheet so you'll know the difference.
• your own full on custom designed brand book/style guide with fonts, colors, etc. provided to help you maintain a gorgeous consistent visual identity as you move forward with anything for your brand from a website, to swag, to book covers, to trade shows. You'll stand out with a consistent look and feel.